E-Commerce Evolution in B2B | TGG S3 | Infidigit

The Growth Genius - Business & Marketing Podcast

Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trends, challenges, and opportunities shaping the future of e-commerce. From the rise of AI-powered technologies to the impact of changing consumer behaviors, the e-commerce industry is undergoing a major shift. Discover how businesses are adapting to this new reality and leveraging digital tools to stay ahead of the curve. Learn from industry experts and thought leaders as they share their insights on the strategies that are driving success in the B2B e-commerce space. Don't miss out on this informative and engaging episode of The Growth Genius. Stay tuned for valuable tips, actionable advice, and inspiring success stories that will empower you to thrive in the ever-changing world of e-commerce. #digitaltransformation #b2bmarketing #TheGrowthGenius #InfiD #artificialintelligence #onlinetransactions #growthopportunities #customerbehavior #technologytrends #digitalstrategies #industryinsights #digitaltools #businesssuccess #successtips #growthhacker #InnovBusiness #futureofecommerce #seooptimization #marketingdata #SeoIndustryInsights #seostrategies CHAPTERS: 0:00 - Intro 0:43 - Welcome Ruby Gupta 1:13 - What does a CMO do 1:42 - The role of a CMO is changing 2:14 - Revenue for the organization 2:21 - Your brand enhancement means 2:45 - Interconnected right 3:29 - Taking care of overall user experience 4:11 - Marketing insights and putting it in the journey 4:26 - What does the industry buy 6:07 - Transitioning through different industries 7:49 - Starting a career in digital marketing 8:06 - Transitioning from travel to e-commerce 8:52 - Transitioning from the used car industry to e-commerce 9:33 - The Myth of Confidence of Buying 9:37 - Things Online B2B Still Struggling 9:49 - Growth Mode and Hyper Mode 10:44 - Career with Amazon and Coming to the Next Question 10:50 - What Particular Obstacles Do You Face 12:38 - Buying Partners You Get Access to All Kinds of Products 13:06 - International National We Have Access to Everything 13:32 - Ingredients Which Are Your Supply Chain Operations Service Levels 14:18 - How Every New Generation Is Coming Up 14:25 - Setup of Manufacturing 14:29 - Setup of Services of Suppliers 16:00 - Importance of understanding the role of influencers in marketing 16:40 - The hard money being lost because of the influence of influencers 18:00 - The right strategy for the next 6 months 18:20 - How to get influence online 19:20 - Never have an interview with customers 21:07 - What is your take on AI in marketing 23:55 - What emerging trends do you anticipate will shape the future of marketing 25:11 - When I started searching for my first job 27:59 - The extent of cookieless world 28:53 - Top of your mind right now 29:10 - The older times 31:28 - The one experiment that changed the marketing spend towards the end of 2019 31:45 - From 2 react native made it actually 32:48 - The great story of the generation on 33:01 - Store second I will talk about UI/UX 33:16 - Crux of improvement of any growth team 34:29 - Journey start by filling 34:55 - Fields that we used to take 38:30 - Marketing and product are connected now 38:30 - Why you should focus on learning it 38:30 - Not half way through 41:50 - Thank you and best wishes 🎙️ **About Infidigit:** Join us as we simplify the complex world of digital marketing. Whether it's SEO, ASO, CRO, Google Ads, or Social Media Marketing, our team of young experts is here to guide you through the latest trends and strategies, making your marketing journey straightforward and impactful.