Ep#454 Kit Merker: How to Successfully Grow Your Tech Startup: Tips & Strategies

The Growth and Scaling Podcast with Todd Westra

Full episode details here: https://links.growthandscaling.com/454

Welcome back to The Growth and Scaling Podcast!

Join Kit Merker, CEO of Plainsight Technologies and software industry veteran, as he shares key insights on scaling tech startups! With 25 years of experience, including a decade at Microsoft and pivotal roles in launching Google’s Kubernetes and JFrog’s IPO, Kit knows what it takes to succeed in the competitive tech landscape.

At Plain Sight, Kit is transforming camera usage with innovative computer vision applications and a user-friendly deployment platform. He highlights the need for clear business models to attract investors, addresses challenges from reliance on professional services, and discusses the complexities of cloud dependencies.

Don't miss out on Kit's expert strategies for overcoming common pitfalls and driving growth in your tech startup! 👉 Tune in now to learn how to navigate the tech startup landscape successfully!

Ways to connect with Kit Merker:

🔗 Website: https://www.plainsight.ai/

🔗 Company Twitter: https://twitter.com/PlainsightAI

🔗 YouTube: https://www.youtube.com/@PlainsightAI

🔗 Personal LinkedIn: https://www.linkedin.com/in/kitmerker/

🔗 Company Facebook: https://www.facebook.com/plainsightai

🔗 Company Instagram: https://www.instagram.com/plainsightai/

🔗 Company LinkedIn: https://www.linkedin.com/company/plainsightai/

What’s in this episode:

00:50 Who is our guest for today, and what does he do at PlainSight Technologies

01:04 How has Kit’s career evolved over the years, and what unique experiences does he bring to Plain Sight

02:39 Where does Kit find new problems to solve, and how does he approach them

02:50 How do problems typically find Kit in his role as CEO

02:56 What challenges does Kit see for companies in a growth phase aiming for an exit

03:54 What are the critical factors that Kit considers in making a software company valuable

08:20 captainscouncil.com

12:08 What is Plain Sight’s mission, and how does it aim to provide real-world data through computer vision

22:36 What is your view on the importance of focus in entrepreneurship, even on good ideas

25:36 What’s the full quote on the balance between strategy and tactics

26:01 Where does stress come from, according to you, in the decision-making process

27:39 What to do overwhelmed by a long task list

29:41 Why do you think focusing only on big goals can hinder success

29:58 What’s the benefit of focusing on the next few steps over extensive strategizing

30:31 How do you evaluate investment opportunities to determine if they’re worth pursuing

31:02 What are the risks of wishful thinking in early-stage investing

👉 I highly suggest you watch this entire exchange between Kit Merker and ⭐️Todd Westra 📈

👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you!

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