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Removing Carbon From Our Atmosphere With Antti Vihavainen | CEO Of Puro.Earth
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Carbon removal is an essential strategy to tackling climate change, yet the industry remains small. How can businesses play an important role in helping to grow the availability of carbon removal projects, and reduce the legacy load of CO2 already in our atmosphere?
This legacy load of Greenhouse Gases will continue to warm our planet for decades if not centuries, even if we stopped emitting CO2 today. Join me as Antti Vihavainen the CEO and Co-Founder of Puro.earth, the world’s first B2B marketplace for carbon removal, tells us how.
Puro.earth's mission is to mobilize the world’s economy to reward carbon net-negative emissions. Antti is an entrepreneur with years of experience in strategy creation & implementation, business model innovation, and complex sales to large organizations.
Show Notes
In this episode, we discuss the importance of carbon removal from our atmosphere in our fight against climate change, and the role that businesses can, and are playing, in helping to grow this vital part of climate action.
Here are a few things we discussed in this great chat:
- What is Biochar, and why is it an important carbon removal strategy?
- The ability for companies to turn traditional liabilities into assets. For example, paper factories, sewage facilities, and oil wells all have by-products of their normal process that can be turned into Biochar to remove carbon from the atmosphere, or for carbon capture and storage. By engaging in this practice companies can be paid in the form of CO2 removal Certificates (CORCs) which turn traditional waste products or liabilities into revenue streams while also removing CO2 from our atmosphere.
- The pros and cons of planting trees as a carbon removal strategy. We know it’s an important strategy so how do we use it as part of our carbon removal mix of investments?
- Rewarding net negative emissions
- How companies can work with Puro.earth to buy CO2 Removal Cerficicats (CORCs)
- The importance of pre-CORS, which essentially entails a company committing to buy CORCs from a certain project in the future at a certain price. This allows projects to get funding and helps to directly grow the availability of carbon removal projects, allowing more carbon to be removed from the atmosphere.
Relevant Links
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This podcast was made in partnership with Ecologi, a subscription service that helps you take action on the climate crisis via funding climate projects & planting trees.
This podcast was made using SquadCast.
Ecologi helps you take action on the climate crisis via funding climate projects & planting trees.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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