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TARGETING THE RIGHT AUDIENCE | With Mark Mattei and Dr. Mike Smith | The Great Business Stories Podcast
Manage episode 427335403 series 3582930
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In this interview, we hear from Mark Mattei, the founder of ME and Media, a video production and marketing company started in 2020 by Mark and his wife. Mark explains that their business creates a wide range of video content for businesses, including YouTube videos, social media reels, website videos, and TV commercials, with a strong emphasis on content that delivers a return on investment through effective marketing strategies. Initially launched during the pandemic using severance equipment from their previous jobs, ME and Media has doubled its annual growth over the past three years. Mark attributes their success to their hard work, strategic networking, and the creativity of their dedicated team. Despite the challenges of running a business with a spouse, they maintain their roles and communication to balance their professional and personal lives. Mark highlights the importance of targeting the right audience, understanding client needs, and adapting to changes brought about by the pandemic. Their ideal customers are businesses seeking growth with sufficient marketing budgets, and they value partnerships with other video professionals to handle various project demands.
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