TFS#176 - Rory Sutherland Talks; Vaping, UK Crime Rates, Madmen, Politics, AI Influence, YT Premium

THE FLIP SIDE with Andy Mai

Rory Sutherland is a British advertising executive, author, and behavioral economics advocate. He is best known for his work in the advertising industry, particularly as the Vice Chairman of Ogilvy UK, one of the world's leading advertising agencies. Sutherland is also recognized for his insightful talks and writings on the intersection of human psychology, consumer behavior, and marketing.

He often emphasizes the importance of understanding human behavior and irrationality in marketing and advertising campaigns, drawing insights from behavioral economics, psychology, and evolutionary biology. Sutherland's TED Talks and books, such as "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life," have garnered significant attention for their unconventional yet highly practical perspectives on marketing and communication.

Connect With Rory Sutherland!

linkedin.com/in/rorysutherland

twitter.com/rorysutherland

CHAPTERS:

00:00 - Introduction

01:44 - How Does the Weather in the UK Correlate to People's Personality/Mood

05:56 - Rory on Increasing Crime Rate, Dangerous Countries

09:31 - Is the UK a Dangerous Country?

12:28 - How Does News Corporation Benefit from Reporting Fear/Crimes/Negativity

15:33 - Rory on Life Now Before vs. Now

19:52 - Internet: Before vs. Now, Invention of Wi-Fi

23:50 - Rory on Using Vape/E-cigarettes, Benefits of Nicotine

29:01 - How Does Nicotine Improve Cognitive Performance, Banning Vaping

32:22 - Human Behavior When Exposed to People Who Smoke, Drink

36:23 - Rory's on Madman Movie Comparison to Today's Life

38:04 - American Life in the 1960s, Alcohol Consumption in the US

41:32 - Rory on Bud Light Scandal with Dylan Mulvaney, a Transwoman

43:17 - Rory's Thoughts on Gender Equality, Work Culture

46:56 - Rory on Right-wing and Left-wing Opinions

49:39 - Black Opinion vs. Black Experiences

50:51 - Rory on John Cleese: Anti Woke Spokesperson

52:21 - Rory's Thoughts on Politics

56:17 - Is Using Phone Addictive? Phone's Features

01:01:21 - Rory on Using Youtube Premium

01:06:12 - Rory on Using Mobile Phone, Effects of Social Media on Humans

01:09:29 - Difference Between Tobacco and Alcohol

01:11:43 - Rory's Thoughts on AI, Impact of AI in the World

01:17:16 - Why is Behavioral Change an Important Part of Innovation

01:17:36 - Rory on Skype, Zoom Meetings, Video Calls

01:21:26 - Outro