71. Mannequins

The Economics of Everyday Things

Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose.

• SOURCES:
  • Stacie Bornn, vice president of sales, marketing, and creative at Fusion Specialties.
  • Judi Henderson, C.E.O. and president of Mannequin Madness.

• RESOURCES:
  • "How This Oakland Business Gives Mannequins New Life (Almost)," by Christopher Beale (KQED, 2024).
  • "Nike's Controversial Plus-Size Mannequin Is a Brilliant Business Decision," by Kate Taylor (Business Insider, 2019).
  • "A Glance at History of Store Mannequins," by Anne D'Innocenzio (AP News, 2014).
  • "Making a Fashion Statement, With or Without Clothes," by Elisabetta Povoledo (The New York Times, 2011).
  • "Stores Demand Mannequins With Personality (Heads Optional)," by Stephanie Clifford (The New York Times, 2011).
  • "Body Design, Variable Realisms: The Case of Female Fashion Mannequins," by Sara K. Schneider (Design Issues, 1997).