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How To Know If Your Story Is High-Ticket: The S.T.I.C.K.Y. Problem
Manage episode 435087419 series 3370459
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In today’s episode, I’m sharing the powerful training I delivered at the National Medical Association Conference in New York City this August.
I begin by diving into my personal journey—why I chose to leave practicing medicine to become a doctor coach. From there, I discuss the critical importance of identifying your Unique Purpose Proposition and how weaving your personal story into your coaching offer can set you apart in a crowded marketplace.
I introduce the game-changing concept of a "S.T.I.C.K.Y. Problem"—a problem so deeply entrenched that clients can’t solve it without your help. When you focus on this type of problem, you elevate your coaching offer to a higher-dollar value.
As a licensed medical professional, you shouldn't be getting out of bed for anything less than $5,000. This training is all about determining if your coaching offer is truly worth $5k–$20k. Tune in to learn how to harness your Unique Purpose Proposition and market a "S.T.I.C.K.Y. Problem" to start commanding $5k–$20k for your coaching services.
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