The Agency Owner's Q4 Survival Guide

The Dimond Download by Chase Dimond & Cardinal Mason

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In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner.

It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard.
Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter.

Tune in if you want to learn how to set your service business up for success in Q4 and beyond, or if you want to hear the latest update about Chase's LinkedIn course collab with a mega-influencer.

And, while you're here, drop your #1 business goal for Q4 in the comments. Let's finish the year strong, together!
“If you can really be there and be omnipresent for all your clients and really over-deliver in Q4, that sets up a beautiful Q1, Q2, where you've just earned a lot of trust and can start to cash in on that.”

– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

Simple Scales, Fancy Fails – Why you should dramatically simplify your marketing messages to better align with your audience and improve your conversion metrics.
Survival Strategies For Agency Owners In Q4 – Fourth quarter is a beast, especially in the professional services industry. Learn what you should be doing now to preserve your sanity and lay a strong foundation for next year.
When & How To Test Out Performance Pricing – It might be too late to sell a client on pay-for-performance this year, but you can start sowing the seeds now so that next year you take home more of the profit during busy season.
Chase's New LinkedIn Course Launch – Chase partnered with a mega-influencer to produce a best-in-class course on LinkedIn marketing. It just launched, so he's finally sharing who his partner is and where you can find more information.
Leveraging LinkedIn for Agency Growth – Hear personal experiences from Chase and Mason, outlining how they and their students have used LinkedIn as a tool to acquire clients for their agencies and solo practices.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction
00:01:17 – Why you should "dumb down" your marketing
00:05:07 – Examples of success brands built with a K.I.S.S. approach
00:07:59 – Why Q4 is so challenging for agency owners
00:12:21 – Strategies for having a smooth fourth quarter
00:14:23 – Why you might want to explore performance bonuses next year
00:17:03 – Details about Chase's LinkedIn course launch with ???
00:23:18 – Final thoughts
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Podcast production is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.

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