Funnel Hacking, Solving The Value Equation, And Roasting Mason’s LinkedIn

The Dimond Download by Chase Dimond & Cardinal Mason

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In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.

They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.

Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.

Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.

"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”

KEY MOMENTS IN THIS EPISODE:

00:01:44 – Funnel Hacking A $100M Business
00:06:56 – Breaking Down The Value Equation
00:10:04 – How To Become A “Mass Market” Brand
00:12:40 – Analyzing The Personal Brand Of An IG Influencer
00:21:35 – Roasting Mason’s LinkedIn Profile
00:25:45 – Anyone Who Writes Should Invest In Distribution
00:27:56 – Closing Thoughts

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Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

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