Transforming Photography: Debbie Gainsford on Digital Imaging and Small Business Success

The Dead Pixels Society podcast

Have an idea or tip? Send us a text!

Curious about how digital imaging transformed an entire industry? Join us for an insightful conversation with Debbie Gainsford, a veteran small business consultant and coach from Australia, as she recounts her pioneering days at Getty Images during their revolutionary shift to a fully digital platform. Gain a unique perspective on the early challenges of digital file formats and the intricate world of digital rights, as Gainsford walks us through her experiences educating clients and adapting to a rapidly evolving market. Her stories offer an educational glimpse into how far the world of photography and marketing has come over the past 25 years.
In our discussion, we tackle the modern-day trials small business owners face, especially in marketing and finance, and how to navigate them successfully. Gainsford shares invaluable strategies for overcoming feelings of overwhelm and the pitfalls of constantly comparing oneself to competitors. Learn about the vital importance of clear communication on social media, setting up a Google Business profile, and nurturing customer relationships through community engagement and advocacy. With actionable advice on leveraging email newsletters and trade shows to foster loyalty, this episode is a treasure trove of wisdom for anyone looking to thrive in today's competitive business landscape.

Energize your sales with Shareme.chat, the proven texting platform.

ShareMe.Chat
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at [e-mail]
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

章

1. Transforming Photography: Debbie Gainsford on Digital Imaging and Small Business Success (00:00:00)

2. The Evolution of Digital Imaging (00:00:02)

3. Navigating Marketing Challenges for Small Businesses (00:07:32)

4. Building Customer Relationships for Business Success (00:21:31)