137. Breaking the mould and the democratisation of design, with Barrington Reeves

The Creative Boom Podcast

In this week's episode, we explore what it takes to shake up the traditional agency model with Barrington Reeves, founder and creative director of Too Gallus, a Glasgow-based studio that's rewriting the rules of the creative industry.

Barrington has carved out a niche by building a lean, culture-driven studio that thrives in an increasingly fast-paced sector. Through our conversation, he shares how Too Gallus has embraced the disruption of traditional agency structures, demonstrating that small, specialised teams can create impactful work that punches well above their weight.

Why is this happening? Barrington believes the democratisation of technology has empowered smaller studios like his, levelling the playing field and giving them access to tools and opportunities once reserved for large agencies. He delves into how smaller, more agile teams are often able to deliver work faster and more collaboratively, adapting to a client's specific needs in ways that big agencies cannot. This shift, he explains, is fuelled by a changing client landscape where businesses are increasingly informed and empowered, enabling them to work directly with leaner teams on projects that demand creativity and precision.

We also explore the balance between staying small and scaling with purpose. Barrington shares his vision for Too Gallus as a creative incubator, fostering a team culture that prioritises connection, ambition, and authenticity. He discusses the importance of being clear on what kind of work his studio wants—and what it doesn't. Instead of chasing massive retainers that would change the essence of the studio, Too Gallus leans into its strengths, focusing on bold, culturally connected projects that excite both the team and the clients they work with.

One of the standout themes of the episode is Barrington's entrepreneurial drive and his commitment to staying true to his roots. He emphasises the value of authenticity, not just in creative work but also in how you present yourself and your business. His approach to self-promotion—loud, proud, and unapologetically confident—offers a refreshing take in an industry where self-doubt and humility can sometimes hold people back. He encourages creatives to champion their own work and embrace their unique voice, even in the face of scepticism.

Barrington's story is one of bold ambition, cultural connection, and purposeful growth, inspiring anyone looking to make their mark in the creative industry. From his insights on pitching and building client relationships to his reflections on the evolving creative landscape, this conversation is packed with valuable lessons and food for thought.