Episode #7: The Conversational Marketer Podcast - Funnels Vs Campaigns

The Conversational Marketer Podcast - Scott Holroyd

Hey what’s up family, welcome to The Conversational Marketer Podcast!!

Thank you so much for checking in with me today and joining the conversation, as always, I have my coffee here with me, and I am ready for some serious talk, where today we will be diving deeper into the main subject of this episode - ‘Funnels vs Campaigns’

Let’s Chat About That …

Hello to all my listeners, I hope that you have had an amazing week and have something great lined up for the weekend.

This last week has been a Christmas Takeover in the Holroyd house, with 5 kids all excited for the big day, and my wife spending all my hard earned cash on more and more presents, Christmas is finally here!

But it’s business as usual here at Holroyd Enterprises, and this week has been hectic! Content creating like crazy, working on some amazing concepts for LEEAP, some updates, some traffic generators, and a $1,000,000 January Launch!

We don’t do things by half measures here I can promise you that! And this week I decided to engage my audience with a challenge that I think everyone should be doing as much as possible, and one that I certainly try to carry out at least 3 times per week.

So let’s start the subject of today’s episode where all good conversations start, with the story.

I am asked all the time how I manage to do so much. To be honest with you I don’t really do that much at all, but what I do manage to produce I make the most of. I repurpose all of my content and ensure that I am putting some variation of the message across all the platforms that my audience hang out on.

This allows me to do one solid piece of content and chop it up and put it back together again in the ways needed for the platforms I have an influence on. And this was the main focus of the challenge I ran.

I set my audience the task of being at all places at all times, with a very simple omnipresent marketing concept that Frank Kern promotes in his programs, and the concept is so simple.

I asked my audience to think of their audience. What struggles are they having in their businesses and lives? What would they benefit from learning? What could we tell them in order for them to make a difference in their lives? Now that we had a subject I wanted them to write out content - and in this challenge, the content was in the form of a blog post.

I asked them to write out a blog post about the subject that they had chosen. It didn’t need to be long, but it did need to be complete. I wanted to make sure that they gave all of the value, and didn’t hold anything back. Once the blog post had been created I wanted them to post this out on their Facebook Page for their audience to see.

Now that the first task was done I then wanted them to take things one step further. From here I asked them to make some slides covering the main points of what the blog post was covering. They could use keynote or google slides, or any other programs they wanted to use, and they didn’t need to be heavily produced.

Once they had created the slides I needed them to do a screen record of them reading from the slides - in a webinar-style. This is pretty easy to do with software such as https://screencast-o-matic.com or related screen recording programs.

This video was to be uploaded to YouTube, and then shared on Facebook. I asked them to link to the blog post in their YouTube description, and to their social media platforms and website.

Lastly, I asked them to take an image either of themselves or something related to the subject that they were talking about and add a caption taken from the content. They could do this on Canva, Picmonkey, or even photoshop, it makes no difference, and then post this out on Instagram.

Now I could have taken this further by tweeting out the link to the blog and the youtube video on Twitter, maybe adding the blog to LinkedIn or uploading the images to Pinterest, b