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The Community-Led Growth Show - Episode 12 w/ Scott Britton, Co-Founder at Troops.ai
Manage episode 318778268 series 3290241
コンテンツは Joel Primack によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Joel Primack またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Scott Britton, Co-Founder at Troops.ai.
Scott is a Co-Founder at Troops that leads their growth organization. He defines what community means at Troops and is hyper-focused on ensuring that Troops can add value to the conversation.
For Troops, they’ve tried various ways of building community and are continuously working on it, yet enjoy 3x and 4x time customers. If Scott were going to start Troops over again, he’d select a single conversation they’d own and build ways, such as a Slack community, to have people who wish to be part of that conversation join in.
He shared some lessons the Troops team has learned on their journey to building community, as well as why, he believes, some companies can build communities around their product. Scott discusses the “Halo Effect” that community can create for your business.
Lastly, he shares his predictions for community within the B2B tech space.
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