Artwork

コンテンツは Chris Abraham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Chris Abraham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!

Google NotebookLM Spills Google's SEO Secrets: Are They Stuck in 2014?

17:03
 
シェア
 

Manage episode 441319191 series 2515319
コンテンツは Chris Abraham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Chris Abraham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Source: Google Search Is A Lying Liar That Lies

Hey everyone, and welcome back to [your podcast name], the podcast where we [your podcast description]. Today, we’re taking a trip back in time to 2014, the year of the “Ice Bucket Challenge,” Flappy Bird, and apparently, some questionable SEO advice. We’ll be dusting off an old article that claims Google Search, despite all its fancy algorithms, is actually a bit of a one-trick pony when it comes to ranking websites.

Google's "One Weird Trick" Approach to SEO

This article argues that Google relies on shockingly simple and literal interpretations of website content. Think basic keywords, clear formatting – the digital equivalent of yelling your message from a rooftop instead of subtly weaving it into a captivating story. But the question is, is this still true in 2024? Has Google finally learned some new tricks? Or are we all still stuck playing by the 2014 rules?

The Enduring Power of Simplicity

Back in 2014, the article preached the gospel of clear, concise language and strategic keyword placement. Page titles, meta descriptions, image alt tags, URLs – you name it, if Google could read it, it wanted it clear, concise, and packed with relevant keywords. But in today's world of voice search and AI-powered assistants, is this laser focus on keywords still relevant?

Backlinks: Still a Currency of Credibility?

One thing that hasn’t changed in the past decade? People still trust recommendations from others, especially when it comes from a reputable source. And guess what? Google's the same way! The article stresses the importance of earning high-quality backlinks from trustworthy websites as a way to boost your site’s credibility in Google's eyes. But in a world increasingly dominated by social media influencers and viral content, are backlinks still the gold standard of online authority?

From Trend-Surfing to Evergreen Content

The 2014 article suggests that hitching your wagon to breaking news was a surefire way to climb Google's rankings. But is Google still falling for this trick in 2024? Or has the search engine giant learned to prioritize evergreen content – the kind of in-depth, informative, and timeless pieces that keep people coming back for more?

Outro

So, there you have it – a blast from the past and a glimpse into the future of SEO. Join us next time on The Chris Abraham Show when we’ll Talk More Shit and Shinola. Until then, happy optimizing!

--- Support this podcast: https://podcasters.spotify.com/pod/show/chrisabraham/support
  continue reading

294 つのエピソード

Artwork
iconシェア
 
Manage episode 441319191 series 2515319
コンテンツは Chris Abraham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Chris Abraham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Source: Google Search Is A Lying Liar That Lies

Hey everyone, and welcome back to [your podcast name], the podcast where we [your podcast description]. Today, we’re taking a trip back in time to 2014, the year of the “Ice Bucket Challenge,” Flappy Bird, and apparently, some questionable SEO advice. We’ll be dusting off an old article that claims Google Search, despite all its fancy algorithms, is actually a bit of a one-trick pony when it comes to ranking websites.

Google's "One Weird Trick" Approach to SEO

This article argues that Google relies on shockingly simple and literal interpretations of website content. Think basic keywords, clear formatting – the digital equivalent of yelling your message from a rooftop instead of subtly weaving it into a captivating story. But the question is, is this still true in 2024? Has Google finally learned some new tricks? Or are we all still stuck playing by the 2014 rules?

The Enduring Power of Simplicity

Back in 2014, the article preached the gospel of clear, concise language and strategic keyword placement. Page titles, meta descriptions, image alt tags, URLs – you name it, if Google could read it, it wanted it clear, concise, and packed with relevant keywords. But in today's world of voice search and AI-powered assistants, is this laser focus on keywords still relevant?

Backlinks: Still a Currency of Credibility?

One thing that hasn’t changed in the past decade? People still trust recommendations from others, especially when it comes from a reputable source. And guess what? Google's the same way! The article stresses the importance of earning high-quality backlinks from trustworthy websites as a way to boost your site’s credibility in Google's eyes. But in a world increasingly dominated by social media influencers and viral content, are backlinks still the gold standard of online authority?

From Trend-Surfing to Evergreen Content

The 2014 article suggests that hitching your wagon to breaking news was a surefire way to climb Google's rankings. But is Google still falling for this trick in 2024? Or has the search engine giant learned to prioritize evergreen content – the kind of in-depth, informative, and timeless pieces that keep people coming back for more?

Outro

So, there you have it – a blast from the past and a glimpse into the future of SEO. Join us next time on The Chris Abraham Show when we’ll Talk More Shit and Shinola. Until then, happy optimizing!

--- Support this podcast: https://podcasters.spotify.com/pod/show/chrisabraham/support
  continue reading

294 つのエピソード

すべてのエピソード

×
 
Loading …

プレーヤーFMへようこそ!

Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。

 

クイックリファレンスガイド

探検しながらこの番組を聞いてください
再生