The Inbound Journey: Creating A Content Plan

The Certified BADA$$ Online Marketing™️ Podcast

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Today we’re wrapping up our series on inbound marketing with a discussion of how to create a content plan. Last week, we talked about creating an overall strategy, and in this episode, we’re talking about creating the plan for our long-form content.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

How to take your content strategy and turn it into a plan
Why you should focus on evergreen content as much as possible
The types of topics you should be creating content about
- Thought leadership content
- Awareness content
Awareness
- Do people even know they have a problem
- Trojan horse content
Thought leadership content
- Educational/how-to content
- Belief shifting content
- Why you need both types of content
How to pick topics
- Define your content pillars
  - What are the areas that people need to be educated about
  - What mistakes belief shifts do you need to talk about
  - Explaining your core differentiators
- Brainstorm topics based on those pillars
Why you need to focus on the basics
Ways to organize your content

RESOURCES IN TODAY’S EPISODE:

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