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EP 267: What Is A Value Ladder?
アーカイブされたシリーズ ("無効なフィード" status)
When? This feed was archived on February 11, 2023 11:12 (). Last successful fetch was on October 04, 2022 10:35 ()
Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 316775252 series 1931126
In today's episode, we’re going to talk about what a value ladder is and why it matters for your online business. "Value ladder" is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let's break it down.
WHAT YOU’LL LEARN IN TODAY’S EPISODE:- The term value ladder refers to a lineup of offers that increase in value and price.
- One model of a value ladder is a process where people start at the bottom and move up
- Another model provides the same solution but allows people to choose the level of support that works best for them
- A different type of model is to create offers that make sense for the journey your customer is on
- Why I created a value ladder that corresponds with where people are in their journey of building a business
- The difference between a value ladder and series of upsells and one-time offers
- The mistake that many entrepreneurs make when it comes to their value ladder
- How a value ladder can increase customer lifetime value
325 つのエピソード
アーカイブされたシリーズ ("無効なフィード" status)
When? This feed was archived on February 11, 2023 11:12 (). Last successful fetch was on October 04, 2022 10:35 ()
Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 316775252 series 1931126
In today's episode, we’re going to talk about what a value ladder is and why it matters for your online business. "Value ladder" is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let's break it down.
WHAT YOU’LL LEARN IN TODAY’S EPISODE:- The term value ladder refers to a lineup of offers that increase in value and price.
- One model of a value ladder is a process where people start at the bottom and move up
- Another model provides the same solution but allows people to choose the level of support that works best for them
- A different type of model is to create offers that make sense for the journey your customer is on
- Why I created a value ladder that corresponds with where people are in their journey of building a business
- The difference between a value ladder and series of upsells and one-time offers
- The mistake that many entrepreneurs make when it comes to their value ladder
- How a value ladder can increase customer lifetime value
325 つのエピソード
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