EP 231: Writing Good Copy With Chrissie

The Certified BADA$$ Online Marketing™️ Podcast

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Today I’m interviewing Chrissie Kenaston who is the copy coach in my group coaching program. In keeping with the theme of real talk about entrepreneurship, Chrissie shared the challenges she faced as she built her copywriting business and how long it took her to make real money as a service provider.

In addition to her copywriting business, Chrissie is also a published author and military spouse. She opened up about how those parts of her identity fit into her business.

Last but not least, we took some time to geek out about copywriting. You don’t want to miss Chrissie's take on the biggest mistake that entrepreneurs make in their copy and how to do market research.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

How long it really takes to make money
Why the challenges don’t stop when you’re making money
What Chrissie’s biggest struggles are now
The value of story in writing
The difference between content writing and copywriting
The biggest mistake that online entrepreneurs make
How to do market research and find the language your ideal customers use
Why you need a long sales page
How to put together a sales page and what should go on it
Why you need to focus on clear over catchy
Practical ways to get better at writing copy
Why it’s important to test things in your business

RESOURCES IN TODAY’S EPISODE:

325 つのエピソード

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