What is a Career in Social Media Marketing like? In Conversation with a Social Media Consultant

The Career Discovery Podcast

On the show today we meet Louise! Louise works as a Social Media Consultant in the media & communications industry in the UK.

Louise kindly shares with us:
Area of expertise (02:34)

• Common misconceptions of the social media consultant role
• An overview of the social media marketing industry
• The purpose of the social media consultant role
• What a social media consultant does on an average day
• Most enjoyable parts of the role
• Challenging parts of the role
• Proudest moments in the role

Career journey (30:46)

• How Louise became a social media consultant from not knowing what she wanted to do
• Highs of the career journey
• Challenges of the career journey
• Proudest moments of the career journey
• Importance of role models and mentors

Advice (01:12:11)

• Helpful education, training and skills for aspiring social media marketing professionals
• The future of the social media marketing profession
• Advice and resources for people who are keen to find out more about a career in social media marketing:
  • The Chartered Institute of Marketing
• Advice for her younger self and you!

Definitions:

• VA – Virtual Assistant

Other references:

• Jim Collins – Bug Book

We also talk about:

• Networking nerves
• Imposter syndrome
• The power of transferable skills
• ‘Listening’ to what excites you and connecting the dots
• The importance of staying curious – listening, learning, up-skilling, asking questions
• The value of building solid foundations before specialising
• Facing your fears, the ego and receiving feedback as a gift
• Taking control of your own destiny
• The importance of believing in yourself

So if you’re curious and wondering what a social media consultant does or how to become social media consultant, listen, watch and enjoy!
→ Episode page

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