E40: Measure the Magic: Tracking Resonance Instead of Reach

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

コンテンツは Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

1+ y ago 20:19

MP3•エピソードのホーム

Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes.
None of that is actually necessary (and it may not even be helpful to your goals.)
This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I’ll share what makes content resonate with your audience and some clues on how we can find the signals of resonance on LinkedIn and through email marketing.
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
I am joining forces with Jess Campbell (email marketing queen for nonprofits and social impact consultants) for a FREE live workshop about “Growing your Email List from LinkedIn” - snag your spot here.
Want deeper clarity in your thought leadership messaging? Check out the first chapter of the Thought Leadership Clarity Course for free!
Catch up on Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz to better understand the Champagne Client concept.
Get my High Five File Notion template here.
In this episode:
[05:10] How do you know if your content resonates?
[07:31] The role of storytelling
[10:05] Building and tracking resonance on LinkedIn
[15:32] Building and tracking resonance through email
[19:00] Why quantity isn't the true goal

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Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms