Augusta Cole: Atmospheric, Tangible and Organic: How to Create An Heirloom Experience

The Business of Luxury Weddings

A special event is made up of 3 types of experiences - the atmospheric, the tangible and the organic pieces of what’s happening in the moment. Wedding planners are tasked with weaving all these things together and adding connection to the recipe. When this takes place in the context of a destination - local or abroad - there also has to be a story component centered on the place.

From the fluttering fun of initial planning to the gratification of the culminating moment, everything has to be about designing this experience. Then the experience has to connect to the couple, the guests and the location. How do you craft a defining experience and then connect people to it?

Why does our guest take a bespoke approach to assembling the team of vendors? In this episode, Augusta Cole talks about her journey, the beautiful roots of her approach to weddings, and the process of starting her own business after working with Easton Events.

Guest Bio

With over a decade of extensive experience in producing events across the world, Augusta Cole is widely trusted and respected for her discretion as well as her intuitive creative design, innate eye for detail, and seamless planning process. Based in New York, NY and Charleston, SC, with a global presence, Augusta excels in producing one-of-a-kind occasions of all shapes and sizes, ranging from multiple-day destination weddings and high-caliber corporate programs to intimate dinner parties. Her emphasis on customizing experiences and empowering a team of creative talent allows each event to reflect her client’s vision, personality, and style. Throughout her career, Augusta has project-managed a diverse portfolio of highly detailed, logistically complicated events, which has developed her invaluable bank of industry knowledge. Augusta’s fresh perspective and drive to provide dedicated, enthusiastic planning and design aims to surpass client expectations on every level. Go to https://www.augustacole.com/ and follow @augustacole on Instagram.