286 - Is Your Butterfly Net Ready To Catch Climate Cash?

The Business of Agriculture Podcast

All indications are, money is going to be blowing into Agriculture from a myriad of sources over the next year, largely in the form of environmentalism. Is this trend for real? Will the funds come from a new Farm Bill? Are corporate players truly investing in Ag or just covering their tales in the new era of ESG — Environmental, Social, and Governance movements? John Duff of Sero Ag Strategies provides his take on the matter. While carbon sequestration programs are still evolving, nitrogen reduction programs, carbon intensity scores, and even water reduction and quality initiatives are in the offing. While some in Ag look at this new environmentalism with skepticism, there appears to be money behind the movement. Agriculture is a business, which means this revenue stream should be on everyone’s radar. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com