146 - Burger King, Science vs. Facts, Meat, and Consumer Sentiment

The Business of Agriculture Podcast

Hoosier Ag Today’s Gary Truitt asked me to be a guest on his syndicated radio show. We decided the interview would make a good Business of Agriculture podcast too, so here it is! Gary and I discuss the response to Burger King’s (bizarre & ridiculous) cow fart commercial and the potential effect — positive and negative — on meat consumption. Production is always an issue for us in Ag but we sometimes forget, consumers care about themselves and their feelings. Gary and I discuss what the fast food chain’s "lemongrass fed, reduced methane burger” might mean for the future of food production and marketing. Sponsored by Harvest Profit HarvestProfit.com