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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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気に入った28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The radio prank gone wrong
Manage episode 448218369 series 3612660
コンテンツは iHeart Australia, Kate Langbroek, and Nath Valvo によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、iHeart Australia, Kate Langbroek, and Nath Valvo またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
- An hour of judgement
- The Beckhams
- Dutch compliments
- Text from mum
@thebuckuppodcast
@katelangbroek
@nathvalvo
Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning.
See omnystudio.com/listener for privacy information.
45 つのエピソード
Manage episode 448218369 series 3612660
コンテンツは iHeart Australia, Kate Langbroek, and Nath Valvo によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、iHeart Australia, Kate Langbroek, and Nath Valvo またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
- An hour of judgement
- The Beckhams
- Dutch compliments
- Text from mum
@thebuckuppodcast
@katelangbroek
@nathvalvo
Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning.
See omnystudio.com/listener for privacy information.
45 つのエピソード
All episodes
×The glory days of radio Billionaires are as mean as cat shit What are you pretending to enjoy The best YouTube clip ever Text from mum @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
No bra today Nath is croc shamed Never have Hopes and dreams NY resolutions Text from mum @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
4 hours at Sydney airport A deep dive on Blake Lively Does a cool blanket really work? Text from mum @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
The first annoying noise of 2025 No one cleans their pussy A big New Years Eve for Nath Text from mum, or dad. @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
Kate has a huge gap. Who doesn't love an xmas movie. Questions to ask at xmas lunch. True crime has ruined snorkelling. @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
Yeezy or easy? Kate's intrusive body suit My dog is a diva Drunk at a party @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.
The Buck-Up Live in Melbourne Cold water swimming What happened at the Presets? Work husband vs home husband Text from mum @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
Schoolies shenanigans Leap year maths Kate smells meaty How to live longer @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.
The insult we don't say enough Martha Stewart is a mean girl Kate meets her cooker match How to live longer @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
Ice ice baby Kate's confession to Hughesy We love Martha Stewart The secret to a long life Text from mum Check us out on instagram @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
Everyone loves battered fish A safari tent and a party Supermarket shadow labour The traits of a common person Have more sex Check us out on instagram @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
Kate is a Honky Tonk woman The king of fruit Nath did something for the first time How to find a hotel lift Text from mum Check us out on instagram @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
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1 SXSW LIVE SHOW: Who is the worst person in the world? 39:00
39:00
「あとで再生する」
「あとで再生する」
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気に入った39:00
A crush on Elon Musk Did man really land on the moon? Shadow labour at the movies Text from mum Check us out on instagram @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
An hour of judgement The Beckhams Dutch compliments Text from mum Check us out on instagram @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
Doea anyone look good pashing? Ellen DeGeneres review. I don't want to resent you. Censored by the bank. Text from mum. Check us out on instagram @thebuckuppodcast @katelangbroek @nathvalvo Our money back guarantee is that you're going to feel better at the end of this podcast than you did at the beginning. See omnystudio.com/listener for privacy information.…
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