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Unlock the Secrets of Product Design & Brand Experience
Manage episode 434674784 series 3593629
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In episode two, the host discusses with guest Katie Deloso, a product designer passionate about intertwining brand and product experiences. Katie shares her journey from San Francisco to Charlotte and details her role at Nurture, where she combines design and behavioural science in digital projects. The conversation covers the importance of a cohesive brand and product voice, effective onboarding strategies, and integrating AI into design. Katie emphasizes the 'yellable why,' a concept to ensure brand messaging is consistently reflected in user experiences, and shares intriguing case studies and actionable insights for startups and established companies alike.
01:11 - Katie's Background and Expertise
01:48 - The Power of Storytelling in Product Design
02:21 - The Play-Doh Pivot Story
03:49 - Lego's Digital Transition and Missed Opportunities
05:23 - Katie's Approach to Brand and Product Design
05:55 - Early Career and Founding Nurture
07:02 - Integrating Brand and Product Experience
11:28 - Challenges in Brand and Product Marketing
15:58 - Behavioral Science in Product Design
18:40 - The Importance of Onboarding
23:00 - Case Studies and Real-World Examples
25:15 - Future Trends in Product and Brand Design
29:42 - Conclusion and Where to Find Katie
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