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Episode 12: Sanjeev NC. The true side-hustling.
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Sanjeev is a generalist who believes that developing a diverse set of skills is beneficial to his development. He co-founded Supermeme.ai and also makes office meeting parody videos.
Supermeme.ai is an AI meme generator that can generate memes from text. Supermeme.ai's mission is to enable marketing teams to use humour in their marketing. Bootstrapped to a $25k annual revenue and 100,000 signups. Nominated for Golden Kitty 2023 in the "Bootstrapped & Crowdfunded Category" by Product Hunt.
* The episode was recorded some time ago and then edited, Sanjeev has left his FT role at SuperOps.ai to pursue other opportunities.
Key Takeaways
[00:42] - Having a FT job with a side hustle as an indie hacker.
[01:53] - Using industry knowledge to identify a problem and launch a SaaS.
[04:20] - Making time for a startup side hustle. Where can you find it?
[07:18] - SaaS launch with project management experience.
[09:47] - Building a product is simple; idea validation is the difficult part. How do you go about doing it?
[12:56] - Managing too many signups with poor user quality and conversions.
[15:06] - Taking unfair advantage of a personal brand to secure the first 10 and 100 paying customers.
[17:08] - Choosing problems that have paying customers and that you are passionate about.
[19:54] - Keeping track of what you can manage and pushing yourself higher.
[22:33] - Selecting a problem and discussing it with others on social media.
[24:46] - Be patient with your results.
[25:27] - Always having faith in your cofounders to do their part.
Quotes
“Building is easy. Validating an idea is a very tricky part.“ - Sanjeev
“You wouldn't expect a fast growth. You have to be patient.“ - Sanjeev
“It's not about problems that will give you some money. It's a mixture of a problem that you are passionate about and a problem that people are ready to pay for.“ - Sanjeev
Links
Follow the journey:
Twitter: twitter.com/yenceesanjeev
LinkedIn: linkedin.com/in/sanjeev-nc
supermeme.ai: supermeme.ai
Book with insights: Navigating The Bootstrapped Mafia
Connect with Bulat:
LinkedIn: linkedin.com/in/thebulatk
Twitter: twitter.com/thebulatk
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