Expert Tips on Strategic Marketing with Melissa Forziat

The Best Business Podcast With Daryl Urbanski

Marketing is all about grabbing people’s attention. But once we have it, how do we keep it? Well, it’s all about building a connection on a personal level. This process entails digging deep to forge long-term relationships with your customers.

In this episode, expert marketing consultant and speaker Melissa Forziat shares her advice on growing your business through strategic marketing. She discusses why it’s crucial to identify your target market first and how you can continue to level your organization up. We also gain some valuable insights on understanding your business’ value.

If you want to know more about strategic marketing and events, this episode is for you!

3 Reasons Why You Should Listen to This Episode

1. Discover how to get the most out of your relationship with your clients.
2. Learn how you can keep improving and growing your business.
3. Understand how to grab customers’ attention and retain them.

Resources

• Connect with Melissa: Website | Facebook
• Check out Melissa’s Marketing Tips of the Week!
• The 7 Habits Of Highly Effective People by Stephen Covey

Episode Highlights

How Melissa Got Started

• Melissa’s dad was a teacher and her mom was an artist.
• Gymnastics was a huge part of Melissa’s life; she did it for 18 years. After finishing the sport in college, she looked for ways to still be involved in sports.
• Melissa ended up doing work in major international sports. She even worked with the US Olympic Committee.
• It gave her experiences and skills that were transferable to many industries.
• Five years ago, Melissa moved to Seattle and started her own business that aims to support small businesses.

Melissa’s Biggest Challenges

• Melissa says that the biggest challenge for her was becoming more assertive.
• As a business owner, you're constantly trying to negotiate with clients. So, you have to be assertive.
• Know y

Support the show