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コンテンツは Samuel Salzer and Aline Holzwarth, Samuel Salzer, and Aline Holzwarth によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Samuel Salzer and Aline Holzwarth, Samuel Salzer, and Aline Holzwarth またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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Behavior Change Score with Roos van Duijnhoven

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Manage episode 455004324 series 3034739
コンテンツは Samuel Salzer and Aline Holzwarth, Samuel Salzer, and Aline Holzwarth によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Samuel Salzer and Aline Holzwarth, Samuel Salzer, and Aline Holzwarth またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Behavior Change Score with Roos van Duijnhoven

In this special episode of the Behavioral Design Podcast, host Samuel continues the mini-series featuring expert practitioners from the Nuance Behavior team. This week’s guest is Roos van Duijnhoven, a behavioral scientist with a deep passion for designing human-centered digital solutions that drive meaningful behavior change.

Samuel and Roos explore a wide range of topics, including the Behavior Change Score Framework, strategies for improving onboarding and retention in digital health products, and the importance of focusing on real-world behavior (‘big E’ engagement) versus in-app behavior (‘little e’ engagement). They also dive into insights from Nuance Behavior’s ‘Behavior Change Score Report,’ which evaluates fitness apps and provides actionable lessons for designing more effective digital interventions.

This episode offers a treasure trove of insights for anyone interested in applying behavioral science to digital product design and health interventions!

LINKS:

TIMESTAMPS

00:36 Meet Roos van Duijnhoven

01:06 Recap of Susan Murhpy episode

07:31 Insights from the Behavior Change Score Report

20:14 Big E vs. Little e Engagement: Real-World vs. In-App Behavior

26:31 Controversial Opinions: Electric Bicycles

29:32 Conclusion and Farewell

--

Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠

Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

  continue reading

63 つのエピソード

Artwork
iconシェア
 
Manage episode 455004324 series 3034739
コンテンツは Samuel Salzer and Aline Holzwarth, Samuel Salzer, and Aline Holzwarth によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Samuel Salzer and Aline Holzwarth, Samuel Salzer, and Aline Holzwarth またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Behavior Change Score with Roos van Duijnhoven

In this special episode of the Behavioral Design Podcast, host Samuel continues the mini-series featuring expert practitioners from the Nuance Behavior team. This week’s guest is Roos van Duijnhoven, a behavioral scientist with a deep passion for designing human-centered digital solutions that drive meaningful behavior change.

Samuel and Roos explore a wide range of topics, including the Behavior Change Score Framework, strategies for improving onboarding and retention in digital health products, and the importance of focusing on real-world behavior (‘big E’ engagement) versus in-app behavior (‘little e’ engagement). They also dive into insights from Nuance Behavior’s ‘Behavior Change Score Report,’ which evaluates fitness apps and provides actionable lessons for designing more effective digital interventions.

This episode offers a treasure trove of insights for anyone interested in applying behavioral science to digital product design and health interventions!

LINKS:

TIMESTAMPS

00:36 Meet Roos van Duijnhoven

01:06 Recap of Susan Murhpy episode

07:31 Insights from the Behavior Change Score Report

20:14 Big E vs. Little e Engagement: Real-World vs. In-App Behavior

26:31 Controversial Opinions: Electric Bicycles

29:32 Conclusion and Farewell

--

Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠

Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

  continue reading

63 つのエピソード

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