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Episode #156: Robin’s Riff on “How to Write a Book Title that Sells” (Part 2)
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Summary:
In episode #153 of The Author’s Corner, Robin delved into the importance of a well-crafted book title and her secret formula for how to write one.
Today, we complete this “mini-series” on crafting a bestselling book title by diving deeper into the crucial role of the subtitle and how you need to write it to make readers want to buy!
In episode #156 of The Author’s Corner, Robin Colucci continues to explain the intricacies of crafting a best-selling book title, but this time, focuses specifically on the often-overlooked yet crucial element: the subtitle. Drawing from proven strategies and real-world examples, Robin reveals why a subtitle isn't just window dressing, but a powerful tool to communicate the unique benefits of your book and to help your ideal reader recognize that your book is the perfect solution for them!
Tune in as we break down the traits of successful subtitles and illustrate how they can amplify the main title's impact.
Key takeaways:
- How the main title and subtitle of a book work together
- The role of the subtitle of a book
- Why a good subtitle must be concise, clear, and targeted to a specific desire.
- The importance of subtitles having a clear benefit statement
- And more!
Resources mentioned in this episode:
- Unfear by Gaurav Patangar and Mark Manoukis
- The Choice Point by Joe Grover and Jonathan Rhodes
- Eat to Beat Disease by Dr. William Li
- How to Write a Book That Sells You by Robin Colucci
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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