Player FMアプリでオフラインにしPlayer FMう!
The Evolution of Marketing and the Power of Social Media
Manage episode 440567619 series 53982
Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk. I also share my approach to consumer segmentation, which involves a blend of first-party data from clients and qualitative data from social listening to warn brands about the potential pitfalls of social media marketing, and offers advice on how to use it effectively. I hope you enjoy!
3155 つのエピソード
Manage episode 440567619 series 53982
Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk. I also share my approach to consumer segmentation, which involves a blend of first-party data from clients and qualitative data from social listening to warn brands about the potential pitfalls of social media marketing, and offers advice on how to use it effectively. I hope you enjoy!
3155 つのエピソード
すべてのエピソード
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。