Episode 99: Transitioning to a Solo Online Business

The Aligned Business® Podcast with Kelsey Kerslake

Podcast Episode: Transitioning to a Solo Online Business
Introduction:

• Host: Kelsey Kerslake
• CEO and Founder of The Aligned Business

Episode Overview:

• Kelsey's decision to transition her business to a solo operation
• Industry trends and shifts towards smaller, more aligned businesses
• Personal challenges and health issues that led to this decision

Industry Trends and Shifts:

• The trend of big coaches and course creators downsizing their teams
• The pressure to scale coaching businesses with large teams
• The shift towards more discerning clients and higher standards of support
• Emphasis on living aligned lives over building massive businesses

Kelsey's Journey with a Team:

• Building a team with six full-time employees and 11 contractors
• The stress and financial pressure of managing a large team
• The decision to pause the agency and reevaluate the business structure
• Transitioning to a revenue share model

Financial Goals and Wealth Building:

• Prioritizing profit and financial literacy
• The importance of making smart investments
• Building wealth through stocks, real estate, and other assets
• The shift from just scaling to focusing on profit

Kelsey's Dream Business Structure:

• Transitioning to a solo operation with a smaller, more profitable business
• Taking on one-on-one clients and managing a limited number of academy students
• Relaunching Supportive Sales School and opening a digital download shop
• Resetting the business to align with Kelsey's vision

Conclusion:

• Kelsey's temporary reset and focus on personal alignment
• Invitation to reach out with questions or for further discussion
• Closing remarks and gratitude for listening to the Aligned Business Podcast