Katie Brinkley - Social Media Marketing

The Accidental Entrepreneur

Summary In this conversation, Mitch Beinhaker interviews Katie Brinkley about her journey in social media and entrepreneurship. They discuss the early days of social media, Katie's experience working in radio and television, and how she transitioned into starting her own social media agency. Katie shares her insights on the importance of strategy in social media marketing and the misconceptions that many business owners have. She also talks about the benefits of virtual work and the power of networking both online and in-person. The conversation discusses the importance of networking and building connections online, as well as the shift in mindset needed for effective social media presence. It emphasizes the need for engagement and building a community rather than just posting content. The conversation also touches on the different platforms and strategies for each, highlighting the importance of enjoying the platform you choose to focus on. The guest, Katie Brinkley, shares her insights and encourages business owners to focus on connecting with their ideal clients and customers. Keywords: social media, entrepreneurship, radio, television, social media agency, strategy, virtual work, networking, networking, connections, social media, engagement, community, platforms, strategy, ideal clients Takeaways

• Social media has evolved significantly since its early days, and it is now an essential tool for businesses.
• Having a strategy is crucial for effective social media marketing, and it is not just about posting content but also understanding the platforms and target audience.
• Virtual work offers flexibility and productivity, but it is important to find a balance and maintain social connections.
• Networking, both online and in-person, is essential for building relationships and growing a business.
• The role of social media in business continues to evolve, and staying updated with the latest trends and changes is crucial. Networking and building connections online is crucial for business success.
• Engagement and building a community are more important than just posting content on social media.
• Choose the platforms you enjoy and focus on engaging with your ideal clients and customers.
• Shift your mindset and approach to social media to prioritize connection and value creation.

Titles

• The Benefits and Challenges of Virtual Work
• The Power of Networking in Building a Business The Power of Networking and Building Connections Online
• Shifting Your Mindset for Effective Social Media Presence

Sound Bites

• "If you want to actually use social media to grow your business and grow your brand, there is a strategy behind it."
• "I think one of the best things to come out of COVID was the understanding that people will, but quality of life is extremely important."
• "I think the world has definitely changed. My son is in tech. He is all virtual. He's got no office."
• "You don't need to be online so much."
• "You don't need to be on all the platforms."
• "The key for success in social media is engagement."

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