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Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman
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コンテンツは Omprakash Karuppanan によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Omprakash Karuppanan またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!
In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss:
A well-ideated narrative and UVP backed by research help you:
✔️Connect Emotionally
✔️Stay Engaging and Memorable
✔️Show Differentiation:
✔️Address Customer Pain Points:
✔️Build Trust
✔️Simplify Complex Solutions
✔️Align Stakeholders
✔️Influence Long Sales Cycles
🚀 Importance of Unique Value Proposition in ABM
💬Tailored Messaging in B2B Tech: Importance of tailored messages for different decision-makers and funnel stages.
📊Data-Driven Copywriting: Significance of verifying messaging through customer interviews and testing.
💡Storytelling Structure: Crafting messaging like a story with key elements to engage users effectively.
📝Measuring Message Success: Using qualitative and quantitative metrics to gauge message effectiveness.
📢Brand Consistency: Aligning brand consistency with messaging across various marketing channels.
and more.,
Thanks for listening. What can we do to improve the show?
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