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Quiet Influence: The Power Of Audience-Centric Marketing w/ Jen Liddy
Manage episode 430737988 series 3572708
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CONTENT CREATION THAT FEELS GOOD? SIGN ME UP!
Creating content that resonates with your audience is both an art and a science.
We chat about the changing landscape of online business, where old tactics like low-cost digital products and webinars are no longer as effective.
Jen stresses the need for authenticity and the importance of creating content that genuinely connects with the audience.
She tells us about her concept of “quiet influence” and audience-centric marketing offers a refreshing perspective for those tired of the spotlight but still eager to make an impact.
- 03:01 - Narrowing Down Target Audience for Effective Content Creation
- 09:02 - Shift in Audience Sophistication and Content Effectiveness
- 11:22 - Understanding Audience Needs for Effective Content Creation
- 17:51 - Stepping Out of the Spotlight in Marketing Strategy
- 23:54 - Crafting Audience-Centric Content
- 29:31 - Balancing Information Sharing and Expertise
- 39:08 - Purposeful Content Creation for Audience Engagement
Grab all links on the episode blog post
GRAB BACKSTAGE BRILLIANCE
A mini-training with 21 simple ‘tweak & repeat’ content prompts + realistic marketing strategies for those who prefer to stay OUT of the spotlight!
Click here to access the Backstage Brilliance Training
Use code ASHLEIGH to get it for free!
CONNECT WITH JEN!
Connect with Ashleigh via these platforms
+ Tiktok
+ Youtube
Ways we can work together:
+ Want me to Run your ads? Schedule Your Consult
+Can we give you $2000? Make an email connection between our founder using theoffice@makeyourmarkconsulting.com and a business you think could benefit from a partnership with Make Your Mark. If they become a paying client you get $2000!
Mentioned in the episode:
Often Mentioned Products I Love:
+ Swell AI
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+ Interact
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