The Future of Music: GenAI, Creativity, and Innovation with Marcus "Bellringer" Bell

That Tech Pod

Today Laura and Kevin speak with Marcus “Bellringer” Bell about using generative AI in music. We learn about Marcus' past as a child prodigy who started playing the piano at age two, wrote his first songs at eight, and started his own record label at 12. Marcus talks about the 100 Day Impact Challenge and how losing his voice led to his decision to use AI to clone his voice - that’s when the potential for creative innovation through AI tools blew his mind open. Marcus is pioneering the next era of creativity with his photorealistic AI Music Artist Character, Ravyn Lyte. Ravyn Lyte was created to impact societal issues for the better and her music has been designed with neuroscientists to embed sounds of peace and healing to soothe the soul. We also learn about Marcus' mother Carolyn Williams Bell, a pioneer in the American Tennis Association in 1961. The two co-authored the book Bellringer Branding Bible: The 5 Musician Branding Principles for Singers, Rappers, DJs, Music Producers, Composers, Writers, and Recording Artists. Finally, Marcus tells about using tools to create podcasts and Laura and Kevin sign-off for the final time as they decide to use AI for the pod going forward (just kidding!), Marcus is a true AI evangelist. You don't want to miss this episode!
Born in Norfolk, Virginia, Marcus “Bellringer” Bell was a child prodigy who started playing the piano at age two, wrote his first songs at eight, and started his own record label at 12. His journey began at Berklee College of Music, where he honed his craft and graduated in 1996. Since then, Marcus has continuously pushed boundaries in music and entrepreneurship, embodying a legacy of innovation and empowerment in the entertainment industry.

Today, Marcus is a multifaceted American music producer, songwriter, multi-instrumentalist, singer, social media influencer, activist, and entrepreneur. As CEO of Bellringer Productions LLC, he oversees a powerhouse in music sync licensing and production, boasting a catalog of over 10,000 songs and nurturing more than 300 recording artists. His credits span industry giants such as Nicki Minaj, Snoop Dogg, Timbaland, and collaborations with major brands including Sony Music, HBO, Netflix, and Amazon.

As a technophile exploring technology throughout his career, he decided to use AI to clone his voice to complete the last of the project. That’s when the potential for creative innovation through AI tools blew open. Marcus is not only shaping the industry with his billion-plus music streams but also pioneering the next era of creativity with his photorealistic AI Music Artist Character, Ravyn Lyte. Ravyn Lyte was created to impact societal issues for the better. In a world where emotions of hate and rage through music and lyrics are targeting young children, Rayvn Lyte’s music has been designed with neuroscientists to embed sounds of peace and healing to soothe the soul.