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Church & Dwight’s Tiffany Pegues On Social Media Mastery and Misconceptions
Manage episode 349704515 series 3312337
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Getting leadership buy-in isn’t easy in any role, but working in social media brings a special kind of challenge. In this episode of Tech Transformation, we’re talking with Tiffany Pegues, the head of social, search, and CRM at Church & Dwight, about some of the biggest misconceptions when it comes to retail and CPG social. She shares why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, and she talks about how to set yourself up for success when you’re operating in so much unknown territory.
Listen to learn:
•How Church & Dwight is staying relevant for the next generation of consumers and the obstacles that come along with it
•How they upskill their teams
•The role of social-first campaigns
•How she’s influencing-up and why getting leadership buy-in in social media can be so challenging
•The biggest thing on her plate right now
•The future of social media
•The misconceptions in social and search she wishes would just disappear
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