Stanford to Chicago to Raising $9 Million and Reinventing Millennial Investing - Brian Barnes / Founder of M1 Finance

Tech In Chicago

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6+ y ago 27:27

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Brian Barnes is the CEO and Founder of M1 Finance, a startup making an automated investment tool that lets users put their money to work in a balanced portfolio without the hassle of actually managing it.

Just a few years after graduating from Stanford, Brian raised $9 million and moved back to Chicago to build the platform.

In This Episode You Will Learn:

The motivation behind Brian starting M1 Finance
How Brian went about launching a MVP in the heavily regulated finance industry
How Brian raised $9 million pre-launch
The benefits of robo-advisors over all ETFs
What M1 Finance costs and how they plan to differentiate from other robo-advisors
How Brian got his first customers
What Brian has learned about life and business from his mom Brenda Barnes, Former CEO of Pepsi and Sara Lee?
What the most effective marketing channels have been
How M1 Finance's message has evolved over time
How to communicate a relatively complicated product to consumers quickly
The importance of design in fintech
Why Brian moved back to Chicago after going to Stanford and whether he thinks it matters
Why Chicago has to improve our risk appetite

Selected Links From The Episode:

Favorite Books:

Sapiens: A Brief History of Humankind by Yuval Noah Harari
The Count of Monte Cristo by Alexandre Dumas père
Behave: The Biology of Humans at Our Best and Worst y Robert M. Sapolsky

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