Livecast #3: Growing 2 Unicorns at China Speed with Jack Yang

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3y ago 36:36

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Recorded live Feb. 10, 2021.

Q&A with Jack Yujie Yang who led the growth of Mobike, China's leading bikesharing company (acquired by Meituan for $2.7Bn in 2018) as VP of Growth & Product. He grew the company from 4 to over 200 cities, ~500k to over 30 million trips per day. He then joined MissFresh, one of China's grocery delivery unicorns ($3Bn+ valuation) as Chief Growth Officer. He is now working on his own e-commerce startup. We talk about:

Growth in the US vs. China

Specific growth tactics used at Mobike and MissFresh, such as red packets, WeChat mini programs, WeChat group chats, etc.

Not all of these tactics can work in the US, why?

Aside from favorable macroeconomics, some weaknesses Jack perceives in the Chinese market.

Difference in (work) culture, equity incentives at Chinese startups
Why Jack is working on e-commerce as his next opportunity

Can mini programs be used effectively to test out new ideas?

How do you find cofounders and employees?
How do you hire, what do you look for?
Influencer fatigue -- how are Chinese platforms combating this, if at all?
Lots of great things about China speed, but what are the drawbacks?

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