Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The International Hospital Federation (IHF) is an international not for profit, non-governmental membership organization. Our members are worldwide hospitals and healthcare organizations having a distinct relationship with the provision of healthcare. In this podcast, we will feature hospital leaders, healthcare professionals who will share their knowledge on various topics revolving around the health sector.
The International Hospital Federation (IHF) is an international not for profit, non-governmental membership organization. Our members are worldwide hospitals and healthcare organizations having a distinct relationship with the provision of healthcare. In this podcast, we will feature hospital leaders, healthcare professionals who will share their knowledge on various topics revolving around the health sector.
In this episode we featured Hospital Estadual de Dermatologia Sanitária Colônia Santa Marta (HDS), Brazil, the 2024 gold winner of the Excellence Award for Clinical Quality and Patient Safety - an Award which recognizes hospitals and health service providers who demonstrate excellence or outstanding achievements in advancing clinical quality. Dr Lawrence Lai, Chairman of the Awards Committee, sat down with Thiago Delano Bernardes, Home Care Service Supervisor of HDS. The award winning project, Home Care Services started as an answer to the problem of hospital congestions and long term stay hospitalizations. Thiago shares how their teams visit patients in their homes to provide compassionate and personalized care. Tune in to hear more about it.…
This year marks the 10th year anniversary of the IHF Awards. This annual programme has been recognizing excellent projects, programmes, and services of hospitals and health services providers across the globe. In this episode, hosted by Dr Lawrence Lai, Chairman of the Awards Committee, we spotlight the 2024 Gold Winner of the Excellence Award for Leadership and Management. The Gold winner is Indonesia's leading cardiovascular specialty hospital, the National Cardiovascular Center Harapan Kita. With a vital mission of fostering a cardiovascular referral network for more than 500 regional general hospitals, this institution has set a benchmark in healthcare leadership. In this engaging videocast, Dr Iwan Dakota, President Director of National Cardiovascular Center Harapan Kita in Indonesia. shares insights about their winning programme for the Excellence Award for Leadership and Management.…
In this special YEL2024 podcast, listen in to an in-depth discussion full of personal reflections and insights into what gender equity in the healthcare sector means to today’s female leaders. Our three panellists enjoy a rich exchange about issues that draw on their lived experiences, the positive progress over the last 20 years, and how leadership teams can further advance gender equity through policies and practices.…
As generations evolve, so do too the challenges and expectations awaiting our future leaders. The expectations that future leaders have are also vastly different than their predecessors. In this episode, Pedro Delgado, Vice President at the Institute for Healthcare Improvement in the UK sat down with Dr Lee, Chairman and CEO of Myongji Medical Foundation and Sidney Klajner, President of Albert Einstein Hospital in Sao Paulo. Together they answered questions such as “How do we capture the wisdom and experience of now and carry it into the future? Why is intergenerational leadership important? Tune in to for an interesting and insightful conversation on the importance of intergenerational leadership and the ways we can bridge the gap between past and contemporary ways of working and expectations.…
IHF’s Global Rare Paediatric Disease Network is a community for IHF members working in rare paediatric disease to share experiences and best practices to improve the services provided to children and their families around the globe. In this episode, Barbara Walczyk-Joers, President and CEO at Gillette Children's Specialty Health Care sat down with Ee Shien Tan, head of Clinical Genetics in Care Women's and Children's Hospital in Singapore and Heini Kanervo, rare diseases coordinator at University Hospital Brussels. In this engaging podcast, they discuss the challenges and opportunities for the adoption of AI in all aspects of hospital management. What are the specific considerations when it comes to rare paediatric disease? Tune into a fascinating discussion with members of the IHF’s Global Rare Paediatric Disease Network to find out.…
This year, the IHF is bringing the 47th edition of the World Hospital Congress to the beautiful city of Rio de Janeiro, Brazil. Bringing to life the concept of "global learning, local action", this is the second time that Rio is hosting the Congress, which was last held in Brazil in 2009. What can healthcare leaders from the region, and across the globe, gain from participating in such an event? In this special Portuguese-language episode, we invited Dr Adelvânio F. Morato, President of the Brazilian Hospital Federation, as well as the Congress Scientific Committee Co-chairs, Dr Graccho Alvim Neto, who is Director of the Association of Hospitals of the State of Rio de Janeiro, and Ms Gilvane Lolato, the Operational Manager at Brazil’s National Accreditation Organization, to share their reflections on the importance of leaders from around the world learning from each other, their insights into organizing the Congress – and to give us a taste of what attendees can expect in Rio.…
Climate change has a direct and increasingly damaging impact on both the health of communities and healthcare delivery. Luckily, the healthcare sector has many opportunities to reduce its negative environmental impact while contributing to better health for all. We have taken the occasion of Earth Day - 22 April - to record a special episode of our podcast focusing on the role of hospitals in relation to environmental sustainability, a natural fit with their leading role in their communities and as champions of health. At the IHF World Hospital Congress 2023 in Lisbon, the plenary session on sustainability in healthcare triggered a lot of queries from the audience. In this episode, we are delighted to welcome two healthcare leaders who will speak at our IHF Congress 2024 to answer some of these questions, in particular: Cost is perceived as a barrier, but does going green help to reduce operating costs and how do we ensure it is a budgeting priority? Often "sustainability" is viewed as an issue about buildings and energy - how do we balance the conversation to include clinical care? Data doesn't need to be a barrier: how can hospital leaders approach measuring and benchmarking as part of their strategy?…
The IHF Awards dates back to 2015, when the programme was launched at the 39th IHF World Hospital Congress in Chicago. In this episode we featured Alder Hey Children NHS Foundation Trust, winner of the 2023 Excellence Award for Healthcare Workers Wellbeing - an award that recognizes outstanding achievements in ensuring the wellbeing of healthcare workers through innovative projects, programs or services. Alder Hey Children NHS Foundation Trust's winner programme stands out for supporting and offering care for all staff. It is a service that is led by staff for staff, using compassion as a framework. Dr Lawrence Lai, Honorary Member of IHF, sat down with Dr Jo Potier, Associate Director of Organisational Development at Alder Hey Children’s NHS Foundation Trust. Listen now and be inspired by Alder Hey Children NHS Foundation Trust's commitment to connect people to each other and to promote a culture that helps staff thrive at work.…
As part of our Big Data Roadmap - a roadmap that leads you step by step through the design and delivery of a strategy to use Big Data in your healthcare organization - this episode focuses on the key issues relating to data collection for hospital leaders. Dr Sujoy Kar, member of the Big Data SIG steering committee sat down with Joseph Thekkath from the Joint Commission. Together, they adress questions such as what's the purpose of collecting data? How do you quantify it? What is the role of emerging technologies? Listen to this episode to learn more about all of this!…
International Women’s Day is celebrated on the 8th of March each year – a campaign to raise awareness of gender inequity issues. In this episode, Dr Sangita Reddy from Apollo Hospitals India sat down with Dr Sawsan Abdel-Razig and Dr Pascale Anglade, both from Cleveland Clinic Abu Dhabi and long-standing members of the Women in Leadership SIG steering committee. Dr Sangita Reddy shares with us some inspirational stories on how women's equity has come to occupy such an important place in her life. She talks about the importance of creating a strong and supportive ecosystem and of having a transformative purpose in life – among many other things.…
Across the IHF’s network, we believe that well-managed hospitals improve health outcomes for everyone, everywhere. Strong leadership skills are fundamental to healthcare management. And, in an increasingly international setting, benefitting from shared knowledge and experience can transform organizational performance. Since 2019, the IHF has offered an annual programme for selected young executives to improve their management and leadership skills, and to network internationally. Between February and September participants attend a series of masterclasses in key healthcare leadership areas. Small group work to complete topical assignments are an opportunity for the selected young executives to share their insights across our global community. The capstone experience for participants is attending the annual World Hospital Congress, where they graduate to the YEL Alumni network. In this episode, Taylor Johansen (YEL 2021), sat down with other YEL Alumni to talk about their experience and about how the programme helped them in their career journey.…
In partnership with Healthcare UK, this 3-part podcast series will showcase the best of British innovation in our UK NHS services in the run-up to IHF’s World Hospital Congress in Lisbon in October. The Healthcare UK team, part of the Department for Business and Trade, works jointly with the Department for Health and Social Care and NHS England to empower UK healthcare providers to do business overseas. This final episode covers innovative approaches to care in the community and digital health in the UK. It showcases successful innovations that have had a positive impact in the UK and the hurdles and challenges faced along the way. If you want to hear more, come and meet Healthcare UK at the World Health Congress, where they are running the symposium ‘Bridging the mental health care gap: lessons for hospital and healthcare leaders’ and the roundtable discussion ‘How innovations in early diagnostics and intervention solutions are being implemented into the NHS and improving the efficiency of cancer care in the UK’.…
IHF's Young Executive Leaders is an annual programme for selected young executives to improve their management and leadership skills and network internationally. Between May and November, participants attend a series of masterclasses in key healthcare leadership areas. Small group work to complete topical assignments are an opportunity for the selected young executives to share their insights across our global community. The capstone experience for participants is attending the annual World Hospital Congress, where they graduate to the YEL Alumni network. In this podcast, YEL 2023 Working Group 7 discussed the issues related to attracting, recruiting, and retaining skilled staff. They also covered the strategies for risk mitigation in the HR area related to challenges such: • ensuring an effective and efficient workforce, ready to adapt to new challenges • efficient upskilling of the current workforce, • prevention of wage theft by individuals and organisations alike…
In partnership with Healthcare UK, this 3-part podcast series will showcase the best of British innovation in our UK NHS services in the run-up to IHF’s World Hospital Congress in Lisbon in October. The Healthcare UK team, part of the Department for Business and Trade, works jointly with the Department for Health and Social Care and NHS England to empower UK healthcare providers to do business overseas. This second episode discusses pilot testing of innovations and how they are implemented and scaled-up in the NHS. The speakers also discussed how products are currently being tested, how their impact is measured and then adopted into the NHS. We’ll also cover what we can learn from failures in this process. If you want to hear more, come and meet Healthcare UK at the World Health Congress, where they are running the symposium ‘Bridging the mental health care gap: lessons for hospital and healthcare leaders’ and the roundtable discussion ‘How innovations in early diagnostics and intervention solutions are being implemented into the NHS and improving the efficiency of cancer care in the UK’.…
In partnership with Healthcare UK, this 3-part podcast series will showcase the best of British innovation in our UK NHS services in the run-up to IHF’s World Hospital Congress in Lisbon in October. The Healthcare UK team, part of the Department for Business and Trade, works jointly with the Department for Health and Social Care and NHS England to empower UK healthcare providers to do business overseas. This episode gives an overview of the ecosystem of NHS innovation. Speakers also explained how the NHS designs, evaluates and regulates innovations, how research can be translated into practice, and how our UK entrepreneurs are working with the NHS with their innovations and can share these globally. If you want to hear more, come and meet Healthcare UK at the World Health Congress, where they are running the symposium ‘Bridging the mental health care gap: lessons for hospital and healthcare leaders’ and the roundtable discussion ‘How innovations in early diagnostics and intervention solutions are being implemented into the NHS and improving the efficiency of cancer care in the UK’.…
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