How to Embrace Sustainability in Fashion: Recurate's Resale Solution

Talk Commerce

Summary

Wilson Griffin, CEO and founder of Recurate, discusses the importance of embracing the secondhand economy and circularity in the fashion industry. Recurate helps brands manage their own resale programs, extending the life cycle of products and reducing the environmental footprint. By participating in the resale economy, brands can benefit from the second, third, and fourth sales of their products. Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns. The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.

Keywords

resale, circularity, fashion industry, environmental footprint, secondhand economy, peer-to-peer resale, take-back repair, e-commerce returns, buyer experience

Takeaways

• Brands can benefit from embracing the secondhand economy and circularity by extending the life cycle of their products and reducing the environmental footprint.
• Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns.
• The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.
• Resale can be a marketing tool for brands to reach out to existing customers and reactivate lapse customers, fostering loyalty and increasing lifetime value.

Titles

• Embracing the Secondhand Economy and Circularity in the Fashion Industry
• Recurate: Helping Brands Manage Resale Programs and Reduce Environmental Footprint

Sound Bites

• "Ooh, I'm biased here, but definitely resellable."
• "We've created a really easy tool where based on that product, we can actually reach out to the customers who have already bought it and say, Hey, you know, we know you bought this jacket. Uh, people love it. We hope you love it and you're wearing it every day, but just so you know."
• "On the brand's primary website, um, you can actually shop new items and used items next to each other."

Chapters

00:00
Introduction and Background

04:01
The Problem of Resale

10:39
The Life Cycle of a Garment

10:56
Resale OS 2.0

16:01
Expanding to Non-Branded Options

17:02
Modular Approach to Resale

21:58
Frank and Eileen's Re-Loved

25:17
Concierge Listing Service

28:08
Marketing Opportunities and Sustainability

31:09
Moving the Needle on Sustainability

33:37
Shameless Plug