Breaking down Revenue Operations and AI in IT Marketing With Joey Sciarra

Tailwind Marketing

Joey Sciarra is the Director of Performance Marketing at Tensure, an IT consulting firm and Google Cloud Premier Partner specializing in next-gen cloud infrastructure, data engineering, and application. With a multifaceted background ranging from leading a business development firm to extensive experience in sales and marketing, Joey offers a unique perspective on generating qualified pipelines, utilizing technology, and embracing revenue operations functions. His strategic thinking has evolved Tensure as one of Cincinnati's growth-oriented IT consultants, underlining how revenue operations and technology can merge to enhance marketing sales operations.

In this episode…

In the contemporary IT marketing landscape, achieving synchronization between sales and marketing is a persistent challenge. Can integrating revenue operations mark the dawn of a united front, transforming business potential?

Revenue Operations (RevOps) expert Joey Sciarra highlights the breakthroughs of harnessing revenue operations to forge a dynamic alliance between marketing and sales. Joey discusses resolving inherent business silos, leveraging technology for scalable outreach, and instituting a robust business development program that transcends the traditional potholes. Through the lens of strategic technology audits, intense focus on goal alignment, conscientious AI deployment, and cultivating high-value leads, he underscores the paradigm shift toward a revenue-centric model.

Join us in this insightful episode of the Tailwind Marketing Podcast as we sit down with Joey Sciarra, Director of Performance Marketing at Tensure. Joey delves into the transformative power of Revenue Operations (RevOps) and its critical role in aligning marketing and sales teams. He shares his passion for leveraging technology to streamline operations and drive growth, emphasizing the importance of an integrated tech stack and the smart use of AI in generating top-funnel leads. Joey’s unique perspective, shaped by his experience leading an outsourced business development firm, offers valuable strategies for seamless collaboration between marketing and sales. Tune in to learn how to overcome common challenges, make data-driven decisions, and create an AI-activated enterprise.