Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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コンテンツは Andi Jarvis によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andi Jarvis またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Strategy Sessions Marketing Podcast with Peep Laja
Manage episode 344503223 series 3247906
コンテンツは Andi Jarvis によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andi Jarvis またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Peep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast.
Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends.
In this episode we discuss:
- Is the story the strategy?
- What happens when some idiot hijacks your LinkedIn posts
- The lessons from the How to Win podcast
- Being competitor aware but customer obsessed
- How Wynter was born
- The common mistakes B2B organisations make in messaging
- Being an early mover in a number of markets
- Why CXL was rebranded
- Plans for CXL Live
Peep Laja
Peep does a lot of thinking about B2B strategy, competing, and winning. After working in software development, marketing and sales, he became an entrepreneur in 2007.
Peep was mainly focused on general marketing consulting (SEO, PPC, CRO, content marketing), until he specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. Since has focused more on business strategy.
Since 2011, Peep has built 3 companies: CXL, Speero, Wynter.
Find Peep on LinkedIn, Twitter, How To Win podcast
Book Recommendations
The Road Less Stupid by Keith J Cunningham
Everything Else
CXL Live tickets and details https://cxl.com/live/
JP Castlin on the Strategy Sessions and his newsletter, Strategy in Praxis
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
87 つのエピソード
シェア
Manage episode 344503223 series 3247906
コンテンツは Andi Jarvis によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andi Jarvis またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Peep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast.
Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends.
In this episode we discuss:
- Is the story the strategy?
- What happens when some idiot hijacks your LinkedIn posts
- The lessons from the How to Win podcast
- Being competitor aware but customer obsessed
- How Wynter was born
- The common mistakes B2B organisations make in messaging
- Being an early mover in a number of markets
- Why CXL was rebranded
- Plans for CXL Live
Peep Laja
Peep does a lot of thinking about B2B strategy, competing, and winning. After working in software development, marketing and sales, he became an entrepreneur in 2007.
Peep was mainly focused on general marketing consulting (SEO, PPC, CRO, content marketing), until he specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. Since has focused more on business strategy.
Since 2011, Peep has built 3 companies: CXL, Speero, Wynter.
Find Peep on LinkedIn, Twitter, How To Win podcast
Book Recommendations
The Road Less Stupid by Keith J Cunningham
Everything Else
CXL Live tickets and details https://cxl.com/live/
JP Castlin on the Strategy Sessions and his newsletter, Strategy in Praxis
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
87 つのエピソード
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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Player FMアプリでオフラインにしPlayer FMう！
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