Relaunching an Icon with Dan Knowlton | Strategy Sessions Podcast

Strategy Sessions

Dan Knowlton, the co-founder of Knowlton, has delivered millions in trackable sales for some of the world’s leading brands.

In this episode we discuss:

• How he grew Knowlton from working with micro business to big brands
• Learning from mistakes
• Having your dad as a non exec
• How to write marketing reports
• Working with Barry from Eastenders
• Why nostalgia never gets old
• When campaigns win for clients

Dan Knowlton

Dan Knowlton, the co-founder of Knowlton, accidentally discovered a game-changing marketing strategy in 2017 called 'Advertainment' that has delivered millions in trackable sales for some of the world’s leading brands.

Starting with humorous videos crafted in a spare room with his brother, now co-founder Lloyd, Knowlton has propelled brands like Wahl, BBC Storyworks, and Sunny D to new heights. Additionally, Dan shares his insights as the co-host of the Business Anchors podcast & on stages around the world.

Find Dan on LinkedIn or via his company website, https://knowltonmarketing.co.uk/

Links

Sunny D campaign

My First Million Podcast

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Show Page

Find the full episode home page, including a transcript here: https://eximomarketingstrategy.com/relaunching-an-icon-with-dan-knowlton-strategy-sessions-podcast/