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Reimagine Brands with Allen Adamson | Strategy Sessions Podcast
Manage episode 440673188 series 3247906
コンテンツは Andi Jarvis によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andi Jarvis またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.
In this episode we discuss:
- Why Skype died
- The joy of a 1 page document
- Switching from client to agency side
- HBO’s great approach to working with interns
- Why diversity is important and why we need to think beyond optimisation
- The lessons we learn from talking to customers
- How Ford changed how they think
- The lessons from Apple’s Genius Bar
- How to spot problems in business
- What we learn teaching students
Find all the show notes, including Allen's contact details, on the main episode page.
87 つのエピソード
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Manage episode 440673188 series 3247906
コンテンツは Andi Jarvis によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andi Jarvis またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.
In this episode we discuss:
- Why Skype died
- The joy of a 1 page document
- Switching from client to agency side
- HBO’s great approach to working with interns
- Why diversity is important and why we need to think beyond optimisation
- The lessons we learn from talking to customers
- How Ford changed how they think
- The lessons from Apple’s Genius Bar
- How to spot problems in business
- What we learn teaching students
Find all the show notes, including Allen's contact details, on the main episode page.
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Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
