TrapTap - Kickstarting Your Product

Stories From Canada's Best Entrepreneurs - The Bootkik Podcast

In March 2016, Winnipeg's Bryce North launched a Kickstarter campaign for TrapTap, a speed trap indicator that drivers place on their dashboard that alerts them to speed traps, and reminds them to drive the speed limit. Over the course of the campaign, TrapTap raised over $350,000 CAD and was featured in TechCrunch, Engadget and on ProductHunt, CBC and over a dozen other outlets. Over the course of the conversation, Bryce unpacked the story of how the Kickstarter came to be, and some of the most important lessons learned along the way, including bringing a product to life, and how to pitch your business in a way that resonates with your audience, regardless of who they are. For more step-by-step guidance from experts like Andrew, make sure to visit http://bootkik.com