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Marketing - Knowledge vs Wisdom - Navigating the Difference
Manage episode 413979548 series 3154733
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In this captivating episode, Andy & Joel dive into the critical distinction between knowledge and wisdom in the realm of marketing. They explore how simply possessing a wealth of information doesn’t necessarily equate to sound decision-making, effective application and sales.
They share real-world examples of the most common pitfalls so you don´t make the same mistakes. Including how to avoid information overwhelm and losing sight of your objective. Andy & Joel also explain how to leverage the wisdom of others, so you can grow faster.
KEY TAKEAWAYS
- Knowledge and wisdom are two different things.
- Knowledge is knowing that the Frankenstein is the name of the scientist, not the monster. Wisdom is knowing that the scientist is the monster.
- Knowledge alone has little value. You need wisdom to know how to apply what you know effectively.
- You gain wisdom by getting on with it and using what you have learned.
- Acquire your knowledge from people who are still using what they are teaching.
- Actively pay attention to the mistakes and the wins that people around you are getting. Apply wisdom gained from other areas.
BEST MOMENTS
‘The trick is to learn enough so that you can have a go.’
‘Some people are just world-class at getting ready.’
‘You don't have to spend 20 years getting wise, you can buy wisdom from others.’
EPISODE RESOURCES
https://www.amazon.co.uk/Move-Fast-Break-Things-Facebook-ebook/dp/B01LW7YEZ9/
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
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