Colleen McKenna + Jonathan Oleisky
Manage episode 361547210 series 3470101
Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.
0:00 Introductions
1:12 Jonathan’s background
5:50 Ten years of Kalix
9:05 Social platforms and billboards
17:06 Paid campaigns, authentic
20:10 Invest in market research
22:10 Reputation
26:00 Search engines and algorithms
28:36 Is LinkedIn becoming Facebook?
35:25 Closed network
37:14 Security and hackers
44:22 Key takeaways
45:06 LinkedIn success story
47:15 Outro
Jonathan Oleisky
linkedin.com/in/jonathanoleisky
http://www.kalixmarketing.com
Twitter @joleisky
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
colleen@interoadvisory.com
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