156. Change the Conversation About Your Business with Jaci Russo

Standout Business Show: Content Marketing Strategy & Video Marketing Tips for B2B business leaders

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding:

“We don’t see things as they are. We see things as we are.”

Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective.

That’s why you say things like, “If prospects just understood what we do they would want our products/services.”

But, you’ll lose them when you try to “educate” them on who you are and how you work and why you’re great.

Those kinds of messages are just more noise for them to ignore.

You need to understand more about your target audience, their buyer’s journey, and have a message that will cut through the clutter and connect with them.You need to change the conversation & show them how you’re different.

Listen up because Jaci walked us through her process of building a brand that changes the conversation, via her 4-step Razor Branding process, that will help you clearly define the promise behind your brand, and help your customers more easily understand how your product or service will enhance their lives.

Resources
Connect with Jaci Russo on Linkedin
www.jacirusso.com

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1. 156. Change the Conversation About Your Business with Jaci Russo (00:00:00)

2. Changing the Conversation Through Branding (00:00:06)

3. The Power of Conversational Branding (00:10:06)

4. Effective Marketing Strategies for Target Audiences (00:19:41)