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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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気に入った27:29
Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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すべての項目を再生済み/未再生としてマークする
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コンテンツは squam によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、squam またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Morning on the Dock are conversations about creativity as a way of life. Super chill, rambling and full of surprise turns, these chats are just like the ones we have hanging on the dock at Squam Lake during our weekend retreats. C'mon and join us - the water's fine! Squam is a lake, a gathering, a community. Squam Art Workshops are retreats that help you reconnect with your best self. Each session offers something a little different, from fiber arts to mixed media, photography to writing, and we gather from the lake to the sea.
…
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112 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 1083082
コンテンツは squam によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、squam またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Morning on the Dock are conversations about creativity as a way of life. Super chill, rambling and full of surprise turns, these chats are just like the ones we have hanging on the dock at Squam Lake during our weekend retreats. C'mon and join us - the water's fine! Squam is a lake, a gathering, a community. Squam Art Workshops are retreats that help you reconnect with your best self. Each session offers something a little different, from fiber arts to mixed media, photography to writing, and we gather from the lake to the sea.
…
continue reading
112 つのエピソード
すべてのエピソード
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Squam

End of the Quest: Month 3 :: EXERCISE TWO by squam
carlenewillians16feb2025 by squam
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Elizabeth chatting with Anna Kempffer
AUDIO in support of exploring fifth chakra in Where the Circle Meets
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Squam

1 End of the Quest: Month 2 :: The Adventures Of Perrine Chapters 3 + 4 29:41
29:41
「あとで再生する」
「あとで再生する」
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気に入った29:41
End of the Quest: Month 2 :: The Adventures Of Perrine Chapters 3 + 4 by squam
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