))
Mark Keaney: Chief Revenue Officer of Greenfly
Manage episode 444164394 series 3585683
コンテンツは ADC Partners によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、ADC Partners またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The other day I was looking at all the digital photos and video I’ve stored over the years, and was a little overwhelmed. I’ll bet you know what I’m talking about, right? Things stored in different places. Lack of categorization. Frankly, it’s a total mess.
Now, imagine what that’d be like if you were doing it for hundreds of thousands of people...
But that’s what sports teams are dealing with right now. Think about all the photos, videos, and other forms of content that are generated about leagues, teams, and players on a daily basis. It’s staggering, right?
That’s where Mark Keaney and Greenfly come in. Greenfly shows teams not only how to organize all that content, but also how they can use it effectively to connect with and engage their fans.
Using media effectively is nothing new to Mark, who has a long history in the industry. In our conversation, we talk about how the changing role of media in sports, what he’s seeing in terms of best practices for using user generated content, how established teams and leagues are actually looking to the upstarts for advice on using new media and content, , and much more.
I hope you’ll also take time to listen all the way through, because I promise you’ll also be inspired by Mark’s 7AM Project.
Just one other thing. Please note that there is one moment of foul language in this episode, but that’s to be expected when two guys who grew up near Boston get together. It’s just the way it works.
ABOUT THIS PODCAST
The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.
FOLLOW US
Here's where you can find us:
- LinkedIn: adc-partners
- Instagram: adc_partners_podcast
- Threads: adc_partners_podcast
- Youtube: @adcpartners
- Homepage: adcpartners.com/podcast
YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
Mentioned in this episode:
SponsorCX
SponsorCX helps properties efficiently manage all their sponsorships to improve collaboration with their partners.
57 つのエピソード
シェア
