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484: The Membership Economy with Robbie Kellman Baxter
Manage episode 434183638 series 3593126
コンテンツは Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date.
Key Takeaways:
[2:30] Surprising subscription services from the unexpected business.
[4:30] The concept of having a subscription is that it’s a different way of the packaging value.
[9:00] How can a business optimize its services for a subscription-based model?
[11:00] Keep your customers by keeping your subscription simple.
[12:45] Reasons for a free trial: I don’t understand it, or it’s too good to be true.
[17:00] When is a membership model good for your business?
[24:00] What are the best retention models?
[26:00] Everyone talks about tracking churn?
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